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Managing Brand Equity: capitalizing on the value of a value of a brand name
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Detail Information
| Series Title |
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| Call Number |
658.827
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| Publisher | Free Press : New York., 1991 |
| Collation |
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| ISBN/ISSN |
9780029001011
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| Classification |
AAK
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| Specific Detail Info |
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| Statement of Responsibility |
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