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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Detail Information
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| Publisher | Prentice Hall : ., |
| Collation |
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| ISBN/ISSN |
9780131105836
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| Classification |
NONE
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| Content Type |
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| Edition |
2nd Edition
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
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